Social Media MANAGEMENT versus Social Media MARKETING
We can no longer imagine a world without social media. It is often the first thing we check in the morning and the last thing we check at night. As we all must know now, social media allows small businesses to connect and interact with their target audiences easily and at virtually no cost- something you couldn’t even imagine in the past. Customers can now contact business directly online. They don’t even have to go through phone systems or send emails anymore.
The strongest among these is Facebook, and it doesn’t seem slowing down (it’s just getting bigger and better).
We have a high percentage of active Facebook users among netizens in the world, so when our clients need their social media managed, who better than Facebook experts of the world, other than virtual assistants themselves, right? So let’s talk about your role as a social media manager. Some people confuse Social Media Management with Social Media Marketing.
Here’s the difference…
The goal of Social Media Marketing (SMM) is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Social media marketing focuses on things like plans that utilize Facebook ads, Twitter ads, marketing analytics, email marketing, and sales funnels. Your client may ask you to do certain task that are part of social media marketing, but they won’t expect you to know the topic in depth.
While in Social Media Management you are the individual in an organization trusted with monitoring, contributing, filtering, measuring, and otherwise guiding the social media presence of a brand, product, individual or corporation. This is what you’ll be doing as a VA.
The main tasks may consist of the following:
1. Creating a database of posts (text, image, videos ) for your client’s social media accounts.
2. Posting the aforementioned posts according to a pre-defined schedule.
3. Responding to replies, comments, and inquiries on the business account profiles.
4. Maintaining and updating company information on social media accounts.
5. Help people appreciate the company’s account by adding a human touch of personal tone
6. Keep in mind there’s a thin line to draw when it comes to social media. You will be posting as a representative of the company and not as yourself, especially when people start criticizing the company or it’s posts, you have to remember to remain calm and professional.
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– a G.M Edition J.D. Production